The following MICE conference of Australia will take place in Adelaide in December

It is officially announced that the top trade event of Australia in the end of this year will be hosted by Adelaide city in the South Australia.

Participating in MICE conference of Australia, there are over 100 top-level tourism purchasers all over the world, including travel agents, incentives houses, as well as corporations which has ordered incentive programs. The conference is going to take place in 5 days in the beautiful country of Australia.

In the first two days, participants will be scheduled to have a tour all around the host city – Adelaide. They will have meetings with local tourist agents as well as business event organizers.

In the next three days, all the guests will be divided in small groups and the host city will arrange some outer tours to other popular cities in Australia.

Adelaide Convention Bureau will be in charge of security for this MICE event. Damien Kitto, who is the CEO of this organization has commented that Adelaide is such a perfect host city for international important conference as it has modern and completed infrastructure.

John O’Sullivan, who is currently the managing director of Australian tourism has said that this convention has oriented to the target of tourism industry in the next five years. This target is to develop the tourism sector so that it will have the growth rate of up to $16 billion each year at 2020.

He also added that it is truly a significant business events that attracts a huge amount of qualified purchasers from essential markets all over the world such as Great China, Malaysia, India, USA, UK, etc.

Mr. O’Sullivan sincerely believed that the host city and region will bring a great experience for Australia to show its dramatic developments in this tourism factors as well as facilitate the opportunity for domestic and international tourism corporations to cooperate with each other.